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What is the point of generating 20 new clients through social media activity if we lose 25 by neglecting to visit our existing customers and stop picking up the phone? Read More

peaking at the Leadership for a Better World – Creating Social Value through Innovation Conference, Paul C. Light set out to define what it is to be a Social Entrepreneur. Lack of clarity in the term often creates conflict between groups that feel they have been promoting social values throughout Read More

Location-based social networks introduce deal feature so businesses can offer incentives to users who check-in to their location. Read More

I am going to talk a little about Blogging Behind the Mask, and why guest bloggers hide their real identity while guest posting is about how to increase credibility Read More

Small businesses are feeling better about the economy and are looking to grow in 2011, according to a new survey released this week by online marketing firm Constant Contact. Read More

Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More

Read how Ginger Bay Salon works backward from workers' desire for job security to develop its business development practices. Read More

Doesn’t it seem like every week, a new social coupon website pops up?Some deal sites are being added to existing retail sites to help eliminate inventory (such BackCountry.com’s SteepandCheap site). Others are new, stand-alone sites, many with very specific niches.

There are social deal sites th Read More

People don’t like surprise fees, don’t like being nickle and dimed, and don’t like to pay for shipping.

Simple pricing, bags fly free, give me a set of easy to understand options – that’s the world smart marketers live in today.

free shippingPricing your goods and services has actually become Read More

Women have often been compared to lionesses. Like the elegant cat, women are hunters and defenders within the “Pride” and understand that there is power in numbers. Lionesses are responsible for bringing home the bacon (or a take-out Zebra dinner) and tending the den. It’s a big job.
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