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With so many marketing tactics available it is tempting to do a little bit of this and a little bit of that. However this approach usually does not produce the results you desire for the effort you have put in. If you look at successful brands then you will find that they conduct marketing campaigns that have marketing tactics that all fit tog Read More

Building a brand online isn't easy for most small and midsize companies. But the bright folks over at Search Engine Land have some useful and inexpensive tips. Read More

With most people joining one of two opposite camps at the moment - “The Oh Me, Oh My, We are all Doomed, Doomed I tell you” mob, or the slightly cocky and arrogant “Recession? What Recession — Stop Making Excuses — It's all in your head” gang. The truth — just like the hole in the donut — is probably somewhere around the middle. Rather than buy Read More

In the course of developing a small or home business, many opportunities may come about. They're not necessarily all at the same time. Read More

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can't underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their lo Read More

CIT Group, No. 1 originator of Small Business Administration-backed franchise loans, could be going bust. News is out that they've hired a bankruptcy firm and there is a possibility that CIT's situation could set the stage for further curtailing of small business lending. How does CIT affect the lending climate?... Read More

Why does your small business need a blog and what is a blog anyway? How will blogging increase my business? How do search engines react to blogs? All of these questions and more are answered in this informative article. Read More

EBay's Seller's Challenge contest lets EBay entrepreneurs vie for the chance to win $25,000 in cash. Sellers have to submit business plans and one-minute videos to become eligible. The winners in four categories are chosen by public votes on their submissions. Find out how several EBay sellers are dealing with drops in sales and what they're do Read More

While this embarrassing Twitter fiasco is a few months old, it is a great example of how NOT to use social media. Read More

Starting in 2011, a family making $500,000 would have to pay $1,500 in additional income tax to help subsidize coverage for the uninsured. A family making $1 million would have to pay $9,000. Employers who do not provide health insurance to workers would generally have to pay a fee or penalty to the government. The fee would be equal to 8 perc Read More