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Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

Silicon Valley is based on the idea that people don’t scale, but technology does. More technology means higher margins and faster growth.

Despite this, many startups run as if founders and early employees somehow do scale. The result is messy organizations which slowly produce substandard work a Read More

Do you use social media to keep existing customers engaged with your business?

Interested in effective ways to strengthen those relationships?

Social media marketing can help deepen your connections with existing customers so they continue using your product or service. Read More

Marketers are on the Big Data train without exception these days, but unstructured data, of made up of social reviews, customer comments, voice recordings, agent notes and more, is often left out of that equation. Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

Is there anyone else without a goal or a dream? Everyone has one of those.

But what about reaching those dreams or achieving those goals? Not everyone is able to accomplish their goals.

If you are one of them, here are 10 crucial steps to achieve your goals and dreams! Read More

There’s a big focus on growth when it comes to small businesses. Bigger is better, right?

Not necessarily. Despite everything that tells you to scale! grow! expand! I’m here to tell you that it is perfectly okay for you to keep your small business small. Here’s why. Read More

Consumers are becoming increasingly interested in healthy and natural food options. And that interest in health food has opened up new opportunities for businesses like the Rush Bowls franchise. Read More

When you are winning, you should expect negative SEO attacks on your brand. Here is a list of common negative SEO attacks to be wary of. Read More

Entrepreneurs and small business owners are fiercely individually minded.
However, no matter how far you go it alone, there’s always room for a little help, advice, and support. Unfortunately for many solopreneurs, swallowing our pride and asking for help isn’t always easy, but having an open mind Read More