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By Olwen Dawe

The New Year is always heralded as a perfect (opportune) time to assess, review and reboot things – both professionally and personally. A new year is a time of renewal, opportunity and reflection – it’s also a time of waistline regret following the excess of Christmas – and undoubt Read More

Although retargeting has been all the rage among marketers for a while now, what exactly is retargeting? How well does retargeting work? What do people think about it? Read More

Goal and Objective are different. It is important to know the difference to talk in the same language, to motivate people and to come up with a good strategic plan. Read More

Unless you’re dead, you’ve doubtless heard the phrase, “content is king.” There’s a reason that people spin this line, which, I mean, who are we kidding, has become more than a bit of a cliché. Read More

Are you writing a blog? Do you know what you need THAT blog to do? Here's why and what you need it for. Read More

Online marketing trends have already moved at breakneck speed for many businesses. Yes, it can be a challenge to keep up but the internet has become that important and know-how is so freely available, that not knowing and not doing are no longer excusable. To help those businesses that want to stay Read More

“Will the dogs eat the dog food?” This rather crude expression weighs heavily on the mind of all good startup founders, no matter how confident they appear. We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business mo Read More

Here's what you need to know in SEO and search marketing so you can take action to make sure your site gets found when it matters. Read More

In the midst of a large number of social media marketing tools available, Tiger Pistol has carved a niche for itself with its amazing features and facilities that is offered to Facebook marketers. Read More

Whether you already have a great influencer relations & marketing program or you're just starting out, here are eight online resources to check out. Read More