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Is content marketing just a fad? Should you seriously consider content marketing for your business? How should you start your content marketing campaign? In this article I'll answer these questions and also point you to some terrific online resources to help you begin content marketing. Read More

Leadership has moral as well as authoritative values. Those who are following your leadership in your business look to you for support as well as guidance. Discover five key motivational tools to improve your skills as a budding business leader. Read More

E-commerce and online trading is a new way to enhance your business. New business ventures and entrepreneurs are increasingly looking ways to enhance their business ideas and marketing programs to increase their visibility.
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Here are some of the most common and simple ways of advertising or marketing that will help you to establish your business and gain a foothold amidst high competition. There methods are common and most of the new businesses try these methods as an effort to gain an upper hand in their niche of busi Read More

Booklets design can be a bit more involved than single-page promotional products. They can also be a significant investment for smaller businesses.

Here's how to design booklets that match what you need them for. Read More

An excellent post on the false hope of "going viral" and offers instead a far more practical and realistic approach for small business instead: targeting small groups. This is how you do it! Read More

Are you one of the many small businesses struggling with creating an effective presence on Facebook? Are you baffled at how some businesses have thousands of “likes” and followers, but you just can’t seem to do the same? Facebook may seem intimidating, but it is actually a goldmine of opportunities Read More

By Joseph Oni

What is the best way to take your business to the next level? Depending on who you ask, you’ll probably hear something like “do more marketing,” “invest in SEO,” “social media is the next big thing,” “content marketing is the rage these days” etc.

I could keep going on and on wi Read More

Let me make your life easier by giving you 101 ways to advertise your business... because promotion is what makes you money... Read More

As you’ll already be aware, employees who are unhappy can start to lose motivation, which has a negative impact on productivity levels. If you want to sustain a successful business, then it makes a lot of sense to concentrate on keeping employees happy. Read More