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Branding is simultaneously exciting and intimidating. The notion of building a new company, complete with a new identity, from scratch is exhilarating, but at the same time, you’ve heard the statistics; you know that the majority of small businesses and startups are destined to fail. Read More

Congratulations on being a part of the 41 percent. We all realize, perhaps intrinsically, that the nature of modern online interactions is a bit superficial. We’ve all been guilty of sharing an article we haven’t actually read—or at least not all the way through—but few of us have attempted to quan Read More

In 2016, we’ve overseen a number of major technological developments and trends, all of which are having a significant bearing on our online marketing strategies (not to mention our everyday lives). Read More

You want your site to earn higher rankings and more traffic in Google, and you know there are dozens of ranking factors that will actually help get you there, from earning more inbound links to optimizing your site for mobile devices.

But one of the most important factors is the quality of your Read More

Why has modern marketing deviated so far from the traditional model, and how can you take advantage of this? Read More

Some of you are already familiar with my series, so if you are, go ahead and skip down to the “goals” section. If you aren’t, here’s the basic rundown; this is part three of a five-part series to explain the high-level basics of SEO, from start to finish, and in this piece we’ll cover ongoing conte Read More

How is it that this seemingly niche mobile game skyrocketed to such astounding popularity after only a few days? Most of it boils down to a handful of clever marketing principles, all of which can help you in the promotion of your own company and products: Read More

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corpora Read More

Client relationships are tricky, especially when you’re an entrepreneur. There’s no one set of strategies that will help you get along with every client you have, and because each client translates to more revenue for your business, it’s tempting and natural to want to do everything you can to pres Read More

No matter how much you love your brand, eventually it may come time to change things up. Your target market may grow uninterested, you may develop a questionable reputation, or new competitive forces may put pressure on you to adapt. Read More