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I’ve learned a lot from the online marketing and SEO community over the last 10 years, so I’m always excited when I can give something back. Read More

Voice search preferences are rising, especially in younger generations, and tech companies are racing to create the “best” assistant-based search function. So what, exactly, can we expect from this rising trend and technological race? Read More

Your SEO strategy needs the same treatment. Though you may not think of a marketing strategy as being in need of “cleaning” per se, and you may have started the year with a new trajectory, now’s a perfect time to evaluate the efficiency of your efforts, get rid of what doesn’t belong, and get your Read More

I recently wrote a piece on my “7 Predictions For How The Internet Will Change Over the Next 15 Years.” Among my predictions were the disappearance of conventional Internet “connections,” the commoditization of privacy, the arrival of augmented reality, less work for skilled humans, and the arrival Read More

Anyone can publish a website these days. Unfortunately, not everyone who publishes a site has good intentions. Some sites are set up for the sole purpose of making a quick buck; even if that means throwing up deceptive, inaccurate, or questionable content. Read More

Search engine optimization (SEO) is hailed as one of the most cost-efficient and beneficial online marketing strategies—and rightfully so. Provided you put enough time and effort into your strategy, you should see higher organic search visibility, increased traffic, sales, and revenue. If your conv Read More

Your first generation of customers may have a stronger inherent sense of loyalty to your brand. Make sure you earn it. Read More

When we describe modern businesses bigger than a handful of employees, there’s often a tendency to compartmentalize roles. Read More

It's entirely possible to start and grow a business with almost no personal financial investment whatsoever -- if you know what you're doing. Don't overlook three options you have when starting on a shoestring. Read More

Transactions are what keep a business going; a potential customer fills out a form, purchases a product, or otherwise completes some “conversion” action, and the more of these actions a business realizes, the more revenue it stands to make. Read More