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Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. Read More

Websites are no longer a luxury; they’re now a necessity for businesses in nearly all industries in order to remain competitive. In perhaps misguided competitive spirit, website owners are increasingly adopting aggressive marketing tactics that are more likely to harm their website visibility in se Read More

So, you’re in trouble with Google. Having your site penalized by Google not only feels terrible, it can have a catastrophic impact on your bottom line. Particularly when your website is the bread and butter of your business, your immediate urge may be to shut down your penalized domain and [...] Read More

While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using a pre-built template or building your site from scratch, Read More

Google has a long history of applying its own strategic goals to the broader Internet, and due to market share, it is uniquely possible for them to actually accomplish it. The strategic intent associated with Panda deals with website content quality. It has been used to punish website owners for no Read More

With marketing analytics software so pervasive, marketing professionals have the power to monitor everything on a business's social media accounts. How many retweets did a post get? Did customers favorite or reply to it? Thanks to automatic alerts, like Google Alerts, staff can also know immediatel Read More

LinkedIn is one of the fastest growing social networks in the world for business professionals. It is also one of the most effective for driving direct traffic to external websites. Over two years, Econsultancy in its article ‘LinkedIn Users are More Interested in Your Company: Stats’ demonstrated Read More

Businesses are constantly clamoring over each other, trying to get customer attention with flashy advertising, major branding efforts, or inbound content marketing strategies. The ultimate goal is to build an audience and a customer base by building trust and demonstrating value. But audiences are Read More

When thinking of businesses that are successfully using social media, most people probably think of big, established brands, or companies in ‘sexy’ industries like entertainment or even marketing. Many also assume that in order to be successful on social media, a business needs to meet certain crit Read More

Is there a place online where the World Cup isn't being talked about right now? I only ask because my Twitter feed is filled with hashflags and #Brazil2014. Instagram is overloaded with soccer players cheesing it up. And my Facebook feed has been taken over by people sharing the latest [...] Read More