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If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. Read More

These days, many webmasters are finding it difficult to figure out what’s still important for SEO and what’s no longer relevant. In an effort to clarify important trends in the SEO industry, I published “The Top 7 SEO Trends Dominating 2014.” Now, I’d like to explore the best practices associated w Read More

According to the Boston Consulting Group, women control an estimated $20 trillion in annual consumer spending worldwide. How can tech companies get in on that spending? (Hint: it’s not by painting devices pink.) In addition, more online businesses than ever are owned by women, and as a result, dema Read More

In September 2013, I wrote a post where I predicted the top 7 online marketing trends that would dominate 2014. Now that we’re reaching the midway point of 2014, I thought it would be helpful to take a look at where we’re at, particularly in terms of SEO. Google has been [...] Read More

A recent study done by researchers at Princeton University suggests that Facebook will experience a rapid decline in activity over the next few years. The research, which compares the lifecycle of popular social networking sites to the lifecycle of diseases, suggests Facebook has already reached it Read More

Do you ever wonder how some companies seem to consistently dominate the results page of an Internet search? Part of their success has to do with paid advertising, but most of a company’s search engine rankings center on effective website promotion Read More

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014. Read More

Do you ever feel like you’re running out of content ideas for your website or blog? With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis. Following is [...] Read More

As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Read More

The SEO community was shaken by reports that malicious companies were offering “negative SEO” packages for sale. Customers were able to purchase negative SEO and watch as their competitors sunk down in ratings. It didn’t always work, but it was enough to tank small businesses who didn’t know they w Read More