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Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn’t you want thousands of ‘free’ links to your site? Read More

In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The days of guest blogging, he said, are over for SEO. If you're just guest blogging to get links, he goes on to say, you're in bad company. Read More

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. Read More

Online marketing is changing. Over the last couple years, we’ve witnessed the rise of content marketing. Sure, content marketing is nothing new; but it’s reached fever pitch in 2014, and is now a buzzword for online marketers across nearly every industry. Read More

There’s a bit of a sticky situation taking place in the world of SEO and inbound links…at least as I see it. The situation: Google relies on links for its ranking algorithm. Read More

Face it: We've gotten too used to our familiar search results. The simple lists, the basic titles, the easy tags and categories; they've all been with us since the dawn of the search engine age. Read More

Here’s your opportunity to get a leg up in 2014. Consider these five marketing strategies that your competition probably isn’t using yet. The competition may adopt them eventually, but you’re going to lead the way Read More

Your website is your prime piece of real estate online. This means it needs to do some pretty heavy lifting when it comes to attracting targeted, qualified customers or clients. Read More

This is an issue that has received a great deal of attention over the last month or so. Ever since Matt Cutts' article 'The decay and fall of guest blogging for SEO', marketers and webmasters have been scrambling trying to figure out whether there's still a place for guest blogging in their marketi Read More

Most people respond to visual content, and they respond strongly. Marketers know that, which is why they use images, videos, and infographics online.

Thanks to the popularity of SlideShare, though, presentations, slideshows are becoming a popular way to add spark to your site. Read More