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Email marketing is often praised as one of the most effective marketing channels, and for good reason: you’re reaching out to people who have already expressed interest in what you’re doing. Read More

Not all landing page videos are created equal.

Some are nausea inducing. Others, “heartbreaking works of staggering genius.” (a.k.a. they convert like wildfire.) Read More

Instagram has announced it will be extending the standard 15-second length for videos to a full 60 seconds. The company says it is doing this to “bring you fun, flexible and creative ways to create and watch video on Instagram.” Read More

Making your Software as a Service (SaaS) apps talk to each other isn’t the pain it used to be. At least, it doesn’t have to be if you follow this ebook. Read More

Your first email of the day is an announcement from management: next week, the whole team has to replace a tool you all rely on with something new. You groan and facepalm. It’s hard enough to keep up with everything as it is—you try new workflow tools all the time. As you work, you bounce between e Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal Read More

Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More

Two weeks ago I had a brainstorm with my team to think of how to improve productivity; the 4 ideas we came up with increased my output by 375% and ensured that I no longer resort to 70 hour work weeks. Obviously, this was just too good to keep to the Process Street team alone, so stick around if yo Read More

I have used dozens of process management applications—from Asana and Basecamp to Trello and beyond. But the best business process management software application in my experience is Process Street.
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At the end of Karen McGrane’s keynote speech at Intelligent Content Conference 2016, she talked about getting to 95%. Specifically, she discussed how a responsive web design can get you to 95% of your goals … so don’t be in such a rush to get to adaptive or personalized content (the last 5%). If yo Read More