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In this modern, fast-paced world, anything that saves you time is an advantage. When it comes to marketing, being able to produce great looking content quickly is a time and money saver, plus it keeps you nimble and quick to market. The digital world is ever changing, always coming up with new and Read More

COntent is still king, and content creators are more important than ever, especially to Google. What are you doing to get experts to post on your site? Or who are your experts, and what content are they putting out there? If Google cares, so should you. Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More

Reducing churn begins with making sure your customers are onboarded and set up for success. Find out more in this post... Read More

About a year ago, I was casually assigned a task to write one guest post per month in the name of the Process Street blog. “What on Earth?” I thought. Only the top writers get published on places like that. I don’t stand a chance. As it turns out, it’s not as bad as it might first seem.
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In honor of Leap Day this month, Litmus (my employer) asked 20 email experts about their vision for the channel in the year 2020, which is when the next Leap Day will be.

Their “Email Marketing in 2020” predictions covered everything from inbox functionality to email service provider functionali Read More

After adding new ad formats like video and carousels and opening up Instagram to all brands, Facebook wants to school marketers on the photo-sharing service.

Facebook has renewed “Pub in Pub,” the series it premiered in October 2014 that interviewed marketing and agency execs about their creativ Read More

We bring to you a list of best Parse Alternatives with advantages and disadvantages that will help you select the best Backend-as-a-Service provider. Read More

How can you make social media be advantageous to you in the workplace? Read on to learn about 5 ways to increase productivity with social media. Read More

Use These Premade Zaps to Kickstart an Easier Life One of the downsides of Zapier is undoubtedly its complexity; when you’re just starting out with process automation it’s almost a requirement to have some sort of premade indication as to what you can actually do. When I first started using zaps to Read More