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Bitstrips, the creative comic strip app which rose to prominence on Facebook, appears to have a new home.

Fortune reported that Snapchat has apparently purchased Bitstrips—which also makes personalized emoji app Bitmoji—in a deal valued in the neighborhood of $100 million (a mix of cash and stoc Read More

After making it possible to save images via a mobile browser, Google has expanded its image-saving feature to desktop.

Now, users signed into their Google account can save an image to Google while on their desktop using the star icon, and then access saved images via their mobile device. Read More

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. Read More

On Monday morning, via their AdWords blog, Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual Read More

Social marketing is more than just product awareness or brand building. For many companies, such as Heifer International, social marketing actually helps people all over the world.

The same tools that marketers use to sell things can also tell an incredible story of charity, and get more and mo Read More

The best result that you can get from the content that you create or share on social media is for it to be shared by other people. Sharing content is essentially your receipt of an endorsement of your content by other people. Read More

The biggest acquisitions of the hottest startups are hugely public. But because the most newsworthy acquisitions are the biggest, we’re led to believe those are the only kinds of acquisitions that happen. That’s simply not the case.


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For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of American agency professionals cite it as the social network of choice for client campaigns.

The opening of the advertising floodgat Read More

In the blogosphere, there are three types of blogs that are designed to make you money: Authority – The author is in charge, she drives the content and is a niche, subject matter expert or proven professional. Community – The owner drives some of the content, but gets most of the content from her c Read More

In my blog, and its companion Journal of Financial Planning article titled, “How to Deliver Empathetic Service and Gain Client Loyalty,” it’s emphasized that a client transforms from a revenue stream to an asset in the presence of loyalty. Each loyal client that tells others of his or her experienc Read More