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Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving Read More

Big brands do this all the time; people wear cloths with companies’ logos and names, think Nike, Old Navy etc’. Cars have their manufacture symbol in the front and the back of the vehicle. Apple have their logo on every Read More

Confidentiality agreements protect your unveiled ideas from hitting the market before you’re ready.In business, one of the main secrets to prosperity is the ability to stay unique in certain things. This is because not many people would want to associate with brands that are common. Read More

This post offers some words of advice on how to get over your fears and prepare yourself mentally and financially when starting a business. Read More

How to be effective as a leader

An effective leader-manager “is responsible for the creation and communication of clear goals, together with the intelligent and enthusiastic application of the available resources, which will achieve the goals, in the most efficient manner possible.”

A leader- Read More

Cause marketing is what happens when for-profit businesses join together with non-profit organizations for a marketing marriage made in heaven. Read More

Small businesses are often the most vulnerable to disasters - both natural and man-made.

Yet despite this, only a minority of entrepreneurs and small business managers give disaster preparedness and emergency planning the priority it deserves.

Read on to learn just how much of an impact these Read More

In our search for “mo money”, blogging has continually been raised as a viable solution. It make sense as blogging provides many obvious benefits. You can use it to meet other interesting individuals, leverage it to build your personal brand, and even land speaking gigs.

But what if you want mor Read More

If your small business has multiple servers running multiple applications, server virtualization can help you consolidate and cut costs. Read More

Pinterest is one of the most popular social sites today. Check out this infographic to see why you MUST get your retail products on Pinterest. Read More