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What if a customer complaint goes viral, or a journalist latches onto a shortcoming in your business and publishes it for your potential customers to see? Read More

IF YOU ARE preparing to go into business for yourself, you need to be ready for challenges because this is one industry that is extremely competitive. One challenge that many people in the business industry face is criticism. This may be a negative thing but if you capitalize on it, you can have Read More

Before you embark on what could end up being a life-changing event, you need to have a day or two to yourself. Please turn off all electronic devices. Take some walks. Go through the plusses and minuses of starting a business in your head. No outside interference allowed. See how you feel when you�... Read More

There are a lot of existing bloggers out there and as time passes by some are getting ahead of you. Some are earning more money even if you’ve started writing blogs ahead of them Read More

Tarnished reputation is the least thing you want happening to your business, online. But things happen. Now, how to repair your online reputation? Read More

What Academy Award nominated actor Michael Clarke Duncan taught me about branding and business relationships. R.I.P., gentle giant. Read More

Mobile apps allow you to remain organized and keep up with scheduled meetings and events, even while on business trips or out of the office. And, since most people now have a smart phone with mobile app technology, it opens up doors for communicating with employees and customers. Read More

Here’s a copywriting suggestion for Labor Day. Why not tell stories about how hard your company and your employees work? There are few better ways to build your brand, win new customers, and remind your current clients why they love doing business with you.
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The biggest downside of social media marketing is that you don't own or control anything. So you have to play by Facebook or Twitter's rules, whether you like it or not.

Here are 3 shortcuts to grow any social network in record time. Read More

While sending out press releases may seem like an old way of marketing, it’s actually got a whole brand spanking new modern twist that has taken it to a totally different level of marketing potential. Read More