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When using Twitter for business, It's important to have a plan so that you have something to measure your results against. In my experience, the individuals and businesses that fail to leverage Twitter effectively are also those who have employed no strategy and/or have not taken the time to understand how to use it.So what better way to help you to get off to a great start, than taking advice fr Read More

Being successful as an actor is tough.Through years of hard work, learning and perfecting their art some get the break they desire and get and keep their loyal fans.This is actually not that dissimilar to owing a small business. So, what can you learn from successful actors?


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Small business tax breaks plus cheaper loans from federal and local leaders are aiming to create more jobs in Santa Cruz Cal. Check out the link to this local news broadcast including interviews and further details. It's astounding how long it seems to take government to learn that taxes are rarely helpful to small business development. Read More

The debate will continue in 2010 about the value of using Twitter for your business, and if you jumped on the Twitter wagon in 2009 I'm sure you have your own conclusions as to its effectiveness. Read More

A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media. Read More

Would your boss mount a commando-operation to rescue you from an Iranian prison? Ross Perot did! Would your boss spend $25 Million of his own money to pay the salaries of 3,000 employees while his factory, destroyed by fire, was being rebuilt? These and more as I make my nominations for the CEO Hall of Honor! Read More

Blogs versus web sites: Is a blog or a web site better for your e-business? Which format should you choose to get started with your first web site, and what are the pros and cons of blogs compared to web sites?

Online marketing expert Scott Fox answers this Click Millionaire question to get going making money online. Read More

In an end of the year prediction post I wrote for OPEN Forum, I listed location aware social media tools as something that would get big time attention in 2010. (See: 5 Trends that Will Shape Small Business in 2010)

foursquare for businessThe idea behind location awareness is that people will use the GPS capabilities in today’s mobile devices to check-in, tweet, review, and refer and add the Read More

Business partnerships are one of the most unique and trying relationships we will ever enter.  Some work, but most fail.  Here are some of the common signs that your partnership may be headed the wrong direction. Read More

In this video Aaron Wall, search expert extraordinaire, gives very practical tips for optimizing for video search. For instance, he suggests first posting a video to your own site before posting Read More