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How many of us look at the monthly bank statements or invoices issued as an indicator for how well we are managing our project costs? Read More

Congratulations. You’ve found a VC partner or principal who has invited you to the Monday partners’ meeting. So you arrive at the meeting in the comfort that somebody has championed you to this point. Every 1:1 meeting you’ve had to date has been collegiate and productive. What could go wrong? A lot, actually. Here are some tips to keep in mind for the big day. Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Awhile back we talked about the persistence effect and how, despite the fact that it is a very old school marketing phenomenon, it still applies in the world. What exactly are YOU afraid of? Risk from a refresh perspective. Read More

As a small business owner it’s easy to forget what your true brand is, especially if you’re a franchisee  or dealership. Read More

How lessons learnt during martial arts training can be applied to business. Even if you don't do martial arts - there is some learning here for everyone! Read More

Steroids have been in the news this past week with Mark McGwire's admission that he used steroids while playing Major League Baseball in his interview with Bob Costas on the MLB network. Read More

In the end our successes and our failures have more to with what we believe and the actions we take than any external factor. Regardless of the goals and targets set for you, your personal and professional development are primarily your responsibility. Don’t simply accept the goals and targets that are given to you. Read More