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Raising people to a higher level and helping them be successful involves more than giving them information or skills. The process is complicated…it’s a commitment in time, energy and heart. If you’re ready to adopt a mentor mentality, these steps will get you started. Read More

Okay, I’m supposed to be “off” for Xmas…but this just in!

If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.

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This week, we've been looking back over some of the more challenging moments in public relations, yet they seem simple in comparison to the PR assignments for 2013. We invite our readers to pitch strategies for the following assignments; any takers?
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Content is perhaps one of the most important components of a good B2B marketing strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this concept, Read More

So, your Facebook page is already getting likes? Great! The next step is to get your fans to engage and this post is all about helping you achieve that! Read More

Recruitment is a critical area for any business. Here are the top 5 reasons why you should hire via an online recruitment agency. Read More

Will Instagram and social media take the blame for people starting a riot in the second largest city in Sweden? As a social media evangelist living in Gothenburg, I am sad to see how irrational behavior is spreading on the Internet and then into an aggressive street mob. When will the journalists o Read More

Branding is vitally important - from your financial paperwork to email communication. Be sure to have consistency throughout all communications. Use branding as a way as an opportunity to reach your customers. Read More

Fast forward to the present, TV and print advertising is still common but the ever evolving technology has changed some rules and methods of advertising. Thanks to the internet and the introduction of new technology, the world has become smaller and simply relying on traditional advertising isn’t e Read More

Though it may seem tedious, devoting a small amount of time to organizing an effective accounting system will keep your freelance business in order and minimize stress at tax time. Here is a five-step crash course in accounting for freelancers: Read More