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Social media is meant for one main thing above all else, to have conversations with other people. Even though we all use social media to meet our many different objectives like customer service or lead generation, in the end what drives everything to success is the conversations we have with certai Read More

Homeowners who are facing the challenge of foreclosure are in dire and desperate need of any help that may come along the way. It is during these perilous times that families are being challenged not only financially but also emotionally. Imagine your property being taken away from you and your fam Read More

An Awesome video interview about business marketing. Your business is tough when you don't get results and spend a lot of money. Read More

I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

To start a new web site or blog can be a challenge if you're not technically educated.

But don't be intimidated - I'm happy to share with you the 12 steps I use myself every time I set up a new web site or blog.

Download my updated "Web Site Startup Checklist" PDF for free!

It's 18 page Read More

“Advertising is a luxury, content is survival.” No matter how you get someone to your site, the content is what keeps them there. To attract and retain customers, deliver valuable, relevant and compelling content to your customers on a consistent basis. Your brand should become the media, with you Read More

While it seems that a puppy is a reasonably good choice if an advertiser is looking to emotionally connect with viewers, the question is whether a ‘tug at the heart-strings’ actually drives consumers to action, rather than just providing a fleeting emotional hook. Read More

Today the SBA unveiled its new website. But what’s new? Well, quite literally everything, - a new look, new content, new navigation, and robust personalization features. The site has undergone a dramatic transformation, from soup to nuts, making a progressive leap in the way federal agencies use We Read More

Understand how people learn, think and communicate is the key to create effective marketing. In fact, communication is the core of your marketing and if you know how to leverage it, you will be able to elevate the perceived value of your products and services so people are willing to pay higher pri Read More

Co-sponsored by the U.S. Small Business Administration (SBA), this book is designed to help small business owners explore how technology can make their businesses more competitive and efficient.
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