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Stories of wit and enduring grit – presenting a series of interviews of startup companies that took bold steps in the corporate world only to prove their mettle and carve a niche of their own, offering value-driven services and products for ultimate user experience. This interview series is conduct Read More

You’ll agree Apple is a market leader. Did you know its business success results from more than just impressive technology? Building a dynamic company required marketing; otherwise, no one would have even noticed Apple. And today everyone knows the brand! Read More

Marketing your small business on the social networking platform, Facebook, is of immense importance to your success. Facebook enables brands to connect with their fans directly, and that’s the reason why marketers put lots of effort into generating Facebook fans. Tens of millions of fans are follow Read More

According to a Boston Consulting Group study, the number of online banking users in emerging economies like India is expected to rise from 45 million at present to breach the 150 million mark by 2020.

The paradigm shift in the way these new customers transact could pose a challenge to banking in Read More

The modern-day marketing scene is nothing like what it used to be just a stone’s throw of years back. Nowadays, it’s all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it’s also about social networks and blogging.

However, many businesses are struggling to see Read More

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s e Read More

Maintaining an independent venture can now and then feel like a juggling demonstration. Regardless of the extent of your group, you require all the assistance you can get the opportunity to run deals, advertising, operations, fund and HR. Also, this is simply to keep business as usual. In what mann Read More

It’s very easy to get obsessed by local snack pack rankings. For those who are not sure what these are, they’re the top 3 map listings that appear for a local search query: Read More

McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in Read More

Have you ever seen popular figures on social media reach out to their followers about a new product or service that they enjoy? Whether these endorsements are natural or part of an advertising agreement, the results can be more effective than many other types of marketing. Think of it like an amped Read More