BizSugar.com › User › smpayton › Voted

When it comes to marketing, most of us think "ad copy" or "sales pitch" or "running ads", etc... However, one facet of marketing that is equally as important is your product packaging.

Not only can packaging grab a shopper's attention and persuade him or her to buy it - it can also increase the Read More

Just 10 days ago, Google announced a major new initiative to incorporate social media into our search results. The combination of social media and search has a sticky past – and from the looks of it, it’s only getting more gooey. From Google: “Search is still limited to a universe of webpages creat Read More

Learn why Pinterest is your business' new best friend thanks to its ability to drive traffic to your website and engage your customers like no other social network. Read More

Investing in online marketing isn't much different than investing in stocks. Diversify. Diversify. Diversify.

Read More

Writing for the web obeys very different stylistic canons compared to writing for paper-based sources. As such, the type of newsletter syntax deserves to be looked at separately.
So here's 9 tips about how to structure a compelling content and a perfect email. Read More

Having the customer in mind is not enough for small businesses to compete. This post explains the four pillars of customer obsessed companies. Read More

One of the biggest trends in 2011, was for business pages to gather "fans". These are people who click "Like" on a particular Facebook business page. There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what i Read More

This time of year, you better be nice in all your marketing efforts, or you just might get a lump of coal in your stocking! Here’s a checklist of what not to do when it comes to all sorts of marketing. Read More

Good grammar and command over English language isn’t your free pass to a writing career, it is only the first requirement. This will enable you to write freely and write posts which are easy to understand, interesting, valuable Read More

I've just finished writing my first-ever, "Top Franchise" list, and it's a doozy. Instead of choosing a random number like 500, or even 100, I've chosen to use a number that most small business owners are familiar with.I'm kidding. Check out the list... Read More