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It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving cu Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

14 smart ways you can follow to gain your readers trust and motivate them to become your customers and make more money. Read More

Do you know what an unconference is? I will soon participate in a "potluck" conference for individuals who are passionate about digital communication and the social web. Have you participated at an unconference on social media? Read More

There’s a new website on the social media block that’s drawing quite a bit of attention. Pinterest is an online pin board that allows users to save or “pin” images to their virtual bulletin boards. While Pinterest hasn’t hit the number of users on Facebook or Twitter, it is steadily gaining popular Read More

The new Facebook Timeline layout for Pages doesn't go live across the board until March 30, but some have decided not to wait. Check out these 5 brands that are already rocking the new layout. Read More

I am firm believer that the only social media strategies worth considering - are those that will yield a measurable business return.While fans, followers and other social analytics can be part of this process – they should never be the end game. Read More

You probably own a video camera in the form of a smartphone, an iPad, or one of a hundred video cameras that do, gasp, only video. This post is for the small business owner who has the creative tools, but wonders how to move that video from camera to the web. Read More

The Facebook Timeline is not necessarily new, but it is making headlines all over again. Facebook recently announced that all Facebook pages will be convereted to the new Facebook timeline view by March 30, 2012. So, what is a brand suppose to do in the face of change? Change, of course. What is wi Read More

How shall we, the (smaller brand) facebook page owners can make use of cover photo for brand awareness? Here are 15 inspirational ideas (with examples) to rock your page! Read More