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Retailers know that it’s not enough just to throw up a banner or sign to advertise a great in-store special. You also have to pick the materials that sync with the marketing medium. This is why it is critical to know your options when buying signs and displays. Read More

Fortunately, there are simpler ways to harness the power of social media to inspire innovation in your company. In fact, with a few tweaks, many of the social media tools and steps that are probably already part of your typical business day can provide a raft of new insights into ways your company Read More

If you run a small business, outsourcing tasks to others can help you focus on what you need to do to grow your business. We list tips on what and how to outsource Read More

Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. Users scan the code with their smartphones in order to visit a website that contains exclusive information. What retailers are now discovering is that QR codes can be used to enhance the in-store Read More

One of the ways to improve your writing, and to establish yourself as an expert, is to write what you know. Writing what you know can be a great way to get started, as well as a solid way to showcase your expertise and find a niche that you can really gain a reputation in. Read More

Blogging can have many more benefits for your business than improving SEO. Blogging can help you to gain significant free press coverage in local and national magazines and newspapers. Read More

Consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims. Read More

Here are 18 more creative ideas to fire up your Facebook Page cover photo! A total of 50+ non-big-brand pages for your inspiration and a BONUS tip near the end of the post. Read More

Today is the first day of spring. So why not celebrate by doing a bit of spring cleaning around your office? Here are a few tips to help you get started. Read More

You are a retailer who knows you need signage to generate awareness and sales for your store. You’ve gone to a store sign manufacturer and have selected your design and are ready to order. But wait! Did you know there is still more that needs to be done after you’ve identified the sign and design y Read More