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Over the past decade, business owners have been hit fast and furious with new social media marketing must haves.These avenues have been taking an enormous amount of time and resources away from focusing on traditional marketing, such as print media and radio. In addition, SEO (search engine optimiz Read More

More than ever in today’s economy, it is critical to understand what motivates people to whip out their wallets and make a purchase. What’s the best way to drive traffic into your retail store or business and keep sales strong? Read More

Having the right training processes in place can help you make a success out of your next new hire. Whether you hire the occasional freelancer or have a full-time staff, your business needs training processes to ensure each employee knows his role. Read More

Think Write Grow by Grant Butler provides insight into becoming a thought leader.Becoming a thought leader is an excellent way to demonstrate your expertise in your industry, as well as garner new clients. Read More

Reaching out to the blogging community will be a positive move for your business. With such a high concentration of frequent bloggers and readers, you can be sure that you are accessing a large and interested audience. Read More

What if your small business could monitor the needs of your local community in real-time for services and products you provide? Imagine getting a text message when a local person or business posts that they would pay X dollars for your services/products. With Zaarly, this is now a possibility and c Read More

On the web comes another trend where sharing what you’ve just visited or found especially website and articles that might help friends and families connect with the same or just share it to world comes to a new level. Read More

Pinterest is the newest social media site getting lots of buzz. It is designed as an online forum that allows users to “pin” images to their virtual bulletin boards. Businesses – retailers especially – have been quick to catch on to the power of Pinterest and what a phenomenal marketing tool it can Read More

ColderICE got some face time with Anita Campbell of SmallBizTrends.com just before she takes the stage at Social Biz Atlanta. Anita gave us some great tips on building a community for your business or brand. Read More

When you’re creating store signs and displays, the overall goal behind these marketing efforts is to sell, or motivate buying. So other than words, the images you use are essential elements of signage that should always convey a message. What images motivate selling? Here’s a rundown of images and Read More