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You never know where your next customer will come from. You might strike up a conversation in the grocery store, exchange cards, and end up getting a call from someone who wants to write you a check. It might happen at a conference. A party. That’s why I am always open to marketing opportunities. Read More

For businesses that have leaner marketing budgets, SEO is a cost-effective and worthwhile solution that will address your need for exposure. Including SEO in your overall online marketing campaign will enable you to draw more quality traffic to your site. Read More

Content isn’t just what you write to rank higher; it is everything that conveys a message to your target audience. To run your business successfully, you need to talk to your clients, customers, and readers, and what you say to them is your content. Read More

Business cards are one form of paper marketing that will never go out of style. Though the publishing company is suffering to find new subscribers for newspapers and magazines, business cards will always be an important part of business transactions, and here’s why. Read More

The below infographic is chock full of motivating career advice, industry statistics, and supplemental reading all marketers should check off their reading lists. Read More

Public relations for small business can be a tough business. Everyone wants to get their stories into the hands of journalists. But many small businesses find trade publications more effective since these are the sources of information for their buyers. So let’s look at the four steps to targeting Read More

There are so many moving parts to the social media craze. It is hard to believe social media was just emerging on the scene ten years ago. Now, companies are forced to learn the ropes in order to grow and see success. Read More

The website is an indispensable tool of online communication that every business must own. This makes it imperative to create an effective web design that will not only help to kickstart a business, but also heighten the brand value. Nevertheless, amateur web designers are often observed to commit Read More

Put simply, customer experience is the sum of all the interactions and experiences encountered by a customer throughout a brand’s customer lifecycle. Read More

Marketing has undergone some major changes in the past ten years, not just your standard offline practices but also online methods of marketing a website. In the past 5 years alone, substantial changes to the way that websites are ranked have played a major part in how companies go about marketing. Read More