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Chances are good that when your site first launches it will not be in the top four or even the top 10 organic search results. That’s completely okay; you’ve got time to build a robust thought leadership campaign and optimize your site’s content for higher organic rankings. But this won’t happen ove Read More

Shhh. You might not be running a top-secret business, but there are times when absolute discretion is required. But how can one keep customer secrets? It helps to take a peek at how those businesses that offer 100 percent confidentiality treat such situations. Read More

A great business lesson learned by digging up a septic tank - and any business, even city-based businesses, can learn from it. Read More

Many people write their own blogs. But sometimes they don’t. Sometimes they get other people to write some of their posts. And sometimes they pay the writer to do that…but sometimes they don’t. Read More

A Viral Marketing Case Study - how Vistaprint used their own product to grow their business at a staggering rate. Read More

In this post, we will share a few simple tactics that can help e-tailers attract more reviews for their e-commerce store. Ensuring those reviews are positive? Well…that’s on you and your amazing product development team Read More

Remember when getting organic traffic was easier and there was no such thing as a penalty? Early on with AdWords I could buy traffic for a nickel a click. I miss those days. Look. Nothing converts like search. But don't rely ONLY on search. Add these channels for more traffic and sales. Read More

Images will be more critical in 2015 than they have to date – particularly on Twitter – because not everyone is currently using them effectively. How-to videos plus tips on how to use images more effectively on Twitter, Facebook and elsewhere. Read More

"Social media has changed the world.

It’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact th Read More

While many realize that India is the second largest English speaking country and China’s eCommerce is taking off due to the recent IPO of Alibaba, making the most of these opportunities requires awareness of cultural differences. Use these tips to sell abroad, find a manufacturer, or develop an eme Read More