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Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post... Read More

I am one very happy canuck today, because last night, I went to my city’s first ever DemoCampHamilton1 — and it was a resounding success for all that attended – and the cut-off was 100 folks due to the size of the venue! And we had to be past that number as everywhere I looked I saw folks talking c Read More

Finding ways to make your brand stand out is critical for success. A winning brand strategy includes taking and committing to a strong position and fearlessly facing critics. Read More

Leave a positive impression and you might get a few clicks, or maybe even a new reader. Leave a negative impression and you will get no clicks. Read More

By now, you probably know that I have a fairly short fuse and tend to get impatient fairly quickly--and sometimes unfairly.  However, I couldn't restrain Read More

It is the rare human being who can maintain confidence 100% of the time. Even the best of leaders experience dips in confidence from time to time, from context to context and from situation to situation. Read More

Everyone wants more Facebook fans, it’s not much fun to have a page with only a few friends. Getting Facebook fans isn’t always easy though. Here are a few tricks to increase your Facebook fans. Read More

Popular Blog – How You Can Build One A few weeks back a blogger friend asked me how I got my blog to be popular and at the time I really didn’t have a real Read More

You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next?

As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key. A strong c Read More

Today, at a private conference in California, the iPad 2 will be announced to a baiting crowd. Anyone in the tech community knows that a new Apple product attracts a massive amount of buzz and this will be no different. Read More