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Twitter CEO Jack Dorsey says he plans to give about one-third of his Twitter stock, or 1 percent of the company, to Twitter’s employees. But hold on. There’s a method to Dorsey’s madness. He figures a share in the company will give his employees a greater stake in its success. Read More

As a family business manager, ensuring open lines of communication is crucial in your family business. Poor communication can be the cause of many conflicts in any business. Becoming a great listener will likewise endear you to all family members you wish to reach Read More

You may wonder why you should invest efforts thinking about your thank-you page content, since the landing page already converted. The visitor wouldn’t have reached the thank-you page otherwise.
The simple answer is that your thank-you page is an excellent opportunity to create another point of en Read More

There are so many things your small business can do to get boost holiday sales – decorations, promotions, savvy email marketing, and much more. But have you made events a part of your holiday marketing calendar?

Events are a great multi-purpose marketing opportunity. You can use them to give you Read More

The changes taking place in the online marketing industry are sometimes inconsequential. Other times, they are of monumental importance. A particular change may be highly relevant or not at all relevant for the industry, but it always brings in light the dynamicity of the industry. Read More

The other week the craziest thing happened with NinjaOutreach – we partnered with AppSumo to do a launch and recruited thousands of users.

Here’s a quick recap before getting into the case study:

> AppSumo sold over $100k worth of bundles (more on what was in the bundle later)
> Thousa Read More

Once you identify the elements of your business that are consistently profitable, you are likely staring a good investment opportunity in its face. In other words, if you borrow money today to do more of what is already profitable, you are likely to make a massive return tomorrow. Read More

Transforming a B2B lead into a closed sale has always been a long and arduous process. But in recent years, the process has changed. Now, B2B buyers are going through most of that process without you or your salespeople. How can you influence their decision in this type of situation?
Read More

Hiring is an expensive business! According to gethired.com, the total cost of hiring an employee can range from $18,000 to $20,000, plus new hire training costs. It's imperative that employers retain those all-important new hires. So, how can a better onboarding process help employers do a better j Read More

The data your business collects on customers can help with more than identifying your best customers and the members of your sales team who are total rockstars. With analysis and effort, you can use data to engage your audience, building a better business and brand in the process. Read More