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Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented sales person or a highly Read More

These are good rules to help you in establishing a budget. However, when it comes to establishing a specific dollar amount it is important to remember that there is no one-size-fits-all amount for your marketing budget. Read More

75% of marketers using social media identify customer service as a primary use of their social media platform. Marketers understand their customers well. They identify leads, nurture them and bring them down through the sales funnel. But, the objective is not just to sell the product or service; th Read More

These are the top 20 socially proven ways that you can start implementing on your business in order to grow more twitter followers.
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If you want to be successful in today's business world, your marketing strategy can't be disjointed. There are many errors that can occur if too many cooks are used in your marketing, here are the reasons why. Read More

Whether arranging a major or little business, corporate character is constantly coordinated enthusiastically. This makes up the totality of the entire business from the CEO up to the utility representatives. This is likewise the outline of the business and its name and what it compensates for. To p Read More

Many companies have complicated social media policies and don’t allow any employees outside the public relations department to even think about communicating online. Small businesses have an advantage on this front! Use these tips for the best possible outcome with your workforce on social media. Read More

With Google regaining access to Twitter's firehose earlier this year, the search giant has been consistently expanding the way it displays Tweets in Google Search.

With this expansion comes a renewed opportunity to make two powerful marketing channels work together.

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A comprehensive run-down of the various ways to get your business attention in the media. From cutting buzzwords in your pitches, to creating your own valued-added research, to (deftly) inserting your brand into the media conversation. Read More

Attend offers an event management and engagement platform designed not only to help businesses plan events, but also to help them manage relationships with attendees both during and after. Read more about Attend and its offerings in this week’s Small Business Spotlight. Read More