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If you want to market your small business Kickstarter campaign, the main content that will drive investment is the all too notorious Kickstarter video. Read More

Want to sell your product without having to discount it? In our latest post in the Complete Guide to Marketing, I share some ideas. along with ways to make sure your customer is happy after the sale. [FREE WORKSHEET DOWNLOAD] Read More

There’s a heavy focus in the online marketing world on traffic generation, and unfortunately not enough people are paying attention to conversion.

After all, conversion rate optimization is essentially what makes that traffic valuable.

eCommerce sites are unique in how many different elements Read More

Having your content stolen is only a good thing if it’s stolen correctly. In other words, it has to somehow benefit you, the owner of the content. For this reason, the word “stolen” is really not the right word because you’re actually letting people steal, and by definition stealing isn’t usually s Read More

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried ou Read More

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried ou Read More

Use this checklist to help you prepare for franchise ownership. It's located on the Franchise Direct franchise blog, and is a blog post you'll want to bookmark. Read More

In the past, I have written about the changes that take place as our children leave the house and we transition to that “Empty Nester” status. I have one more child at home who is entering her sophomore year of high school, so, it is something I think about quite often. As I ponder the who, what, w Read More

Growing your email list isn't easy if you constantly lose out subscribers. Deploy these 9 ways to reduce your email unsubscribe rate. Read More

Conflict is inevitable. You are bound to get some. You may need to develop your skills of conflict management. If you want to learn some useful tips on handling conflict please read on… Read More