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A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

Whether you’ve only recently started considering your own business endeavor, or you’ve been running a small company for some time now, chances are that you’ll have heard of a few crucial terms, such as SEO and “web citations.



Regardless of what you might automatically assume, a citation isn Read More

At least as important as a general knack for public speaking, is the ability to deliver a persuasive presentation. Business leaders are regularly called upon to inform and enlighten (among others) employees, clients, and prospective investors, and the ability to convey one’s ideas successfully to a Read More

Content marketers and brands are continuously crafting strategies to remain visible in news-feeds that are getting populated by the second across all social media networks and Facebook is not left out.

Thus devising ways to attract and engage users as they scroll through news feeds has become a Read More

In creating content for the Web, Google's definition of quality is paramount. Here's what Big G sees as quality and how to create content fits the bill. Read More

Because a brand is defined by its consumers, and its customers, by people. Before talking about a brand, we should talk about the community. Community does not refer here to the audience the brand wishes to access, but rather the audience the brand is already in reach with. Read More

Thanks to the advanced technology, there are some wonderful apps that can scan documents without any hitches. Here are 5 top apps for scanning documents Read More

Profits Play distinct software application that can actually storm an entire specific niche or a market to control it. Profits Play is web-based, all-in-one, software for developing videos, generating income from and driving traffic to them. The very best part about this software is that Read More

As entrepreneurs we sometimes (or often) get invited to speak - for free ! Should we always accept this opportunity for exposure? It depends... Find answers in this post. Read More

If you struggle to get your email inbox to that zen place where it says “zero unread messages,” you’re not alone. Here are nine tips you can use to become one with your email. You don’t even have to fold your legs into the lotus position first.
http://bit.ly/1JniyR8 Read More