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Whether your social media marketing is designed to drive traffic, generate sales leads or reach a wider audience, following these ten simple rules will help lay the foundation to serve your marketing, customers, brand and business better. Read More

Videos, if used smartly, can enhance your marketing mix. Learn how to start incorporating them in your small business marketing. Read More

With the economy being as shaky as it is, sometimes starting a business is your best security. Here, Joel Libava helps you explore your options. Read More

With the economy being as shaky as it is, sometimes starting a business is your best security. Here, Joel Libava helps you explore your options. Read More

An Internet meme that quickly gained popularity thanks to a Twitter account by the same name and posts on social media sites Tumblr and Reddit is now being used in a very different way — to sell beer.
The “Florida Man” meme which usually uses the phrase to link to news stories about people engaged Read More

Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of deciding Read More

This post explores how to brave the startup roller coaster, and stay on! One of the big personal risks for any entrepreneur creating a startup, is whether they have the ability to survive the massive demands on their emotional and physical resources over a sustained period, and to avoid burnout. Read More

Looking to generate more B2B leads? Social media is one of the best ways to do it, with no other platform as essential as LinkedIn. Here's how to use it. Read More

January 1st usually marks the moment that another year's worth of materials fall out of copyright. However, in the US there hasn't been much to celebrate lately, as no published works are due to enter the public domain until 2019. Read More

You can improve employee productivity by up to 25% with the right office environment. Follow these tips to create a great working environment in the building. Read More