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According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a start Read More

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a start Read More

Competing on price is about more than just being cheaper than your competitors. The notion of competing on price alone is frequently frowned upon as the quickest way to sink a small business. So what are the implications of competing on price? How should you go about it and why is it not a great id Read More

Marketing is the key to success for just about any local business.

In fact, it’s often the only difference between a business that flies, or one that dies.

A great idea, product or service will ultimately fail if your audience isn’t even aware you exist or fails to understand why they should Read More

The infographic below from web hosting company WP Engine looks at some Shark Tank companies and the technology choices they're making. Entrepreneurs can sink or swim after landing a "Shark Tank" investor. But what makes or breaks their success? Check out the tech factors influence staying power. Read More

For many small businesses, the problem of tackling social media isn’t finding the right platform, it’s finding the time to like, post and share. If you’re not already networking on social media, you’re completely missing the boat.

We can use a simple four-hour social media strategy to budget our Read More

Does either of these statements describe your organization?

A. Content is everyone’s responsibility – but it’s no one’s job.

B. Content marketing is treated as a project, not a process integrated into every function of the organization.

If you picked A or B, keep readin Read More

With the massive increase of social media over the past few years, it’s now possible for anyone to have some kind of online presence. Because of the opportunity to have multiple social platforms, maintaining a squeaky clean presence is all the more important. Regardless of whether or not you are lo Read More

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard.
As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for wa Read More

LinkedIn works even for small local businesses. Here's how to get 500+ connections on LinkedIn -- and why you'll want do this right away! Read More