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Cross-promotion over social media is one of the most recommended marketing techniques for the travel industry. Learn How Airlines and hotels can work together. Read More

Want to know the secret to great storytelling? Think of it as a striptease. As storytellers, we know what the end result of our story is going to be … and we miss out on tremendous opportunities to engage, entice, and fascinate if we let it out too early. Read More

The power of social media, if used efficiently, could be game-changing. But if you are inadvertently fumbling and cannot make the tackle, you are in danger of doing more harm to your business than good. Read More

In episode 33 of the Content Champion podcast, I’m delighted to be chatting with digital strategy professional Kavi Guppta, on the subject of how master chef Jamie Oliver excels at content marketing. Read More

Could you report to an artificial entity, coded by someone you’ve never met? What if your manager was an algorithm? It could happen in the not too distant future. Read More

Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Than Read More

Fall down seven times. Stand up eight.
Sometimes you can't avoid failure.
Here's how to bask in it and come out shining.
What was your biggest career failure? Read More

Andrew Shipp loves to talk about social media content. As social media manager for GoPro, he’s got a lot to share. What can you learn from GoPro’s social media mastermind when it comes to getting creative with your social media engagement strategies? Shipp is all too happy to share. Read More

According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. Read More

There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books and the lessons you can learn from reading them.
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