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@SimonCocking I'm not a massive boat person, but with the advent of cameras on more and more vehicles / machines / boats, it creates the opportunity to see views from around the world that we wouldn't have seen so easily otherwise. Mearsk the shipping line is putting up some great images on their f Read More

Still think storytelling is a "nice to have?" Find out how one story turned a nonprofit from an "also-ran" into a worldwide phenomenon. Read More

In its fourth year, the Web Summit is hosted by the Royal Dublin Society, an excellent venue for such a large event as it’s stretched over a fairly large area. The Summit is a tech-based one and enjoyed attendees and exhibitors numbering well over 20,000 on each of the three days that it was held. Read More

Good marketing can impress and can spark attention but it is not the fuel that will keep a prospect’s interests burning. “Words are wind.” as it goes in the fantasy world of Game of Thrones. It goes the exact same way in lead generation campaigns. Read More

No doubt about it, there is no sales without customers. But how do you get people to buy from your business? This is why you should incentivise your customers to buy! But how do you keep customers coming back to buy from you, and not your competitors? Check this out! Read More

The necessity to be physically present in order to fulfill the personalized needs of holiday gift lists is threatening to become a ritual of holidays past. Online sales during November and December are projected to grow at a rate of 8-11% in 2014, up from 8.6% in 2013, according to the National Ret Read More

Have you created an account for those customers who do not pay? Allowing an account on your profit and loss statement for deadbeats may help you with what you can expect on your bottom line in the end. Read More

In this article we highlight few things you shouldn't do on social media because they can have a bad influence on your company's online reputation. Read More

I went to see a movie yesterday…

And whilst the movie itself was average, there was a trailer before it that really got my attention. It was for the forthcoming movie, “Focus”, starring Will Smith. And there was a quote in that trailer that I found fascinating…
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Six seconds! is all you have got, to change your brand’s position in the online world. You have only got six seconds! No more and no less than that. How do you utilize this strong free video sharing potential app, provided by Twitter, to make your marketing strategy a social success? Read More