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86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in Read More

Arianna Huffington wrote Thrive because we need to rethink success. Society's old idea of success is centred on two things: money and power. But money and power are like a two-legged stool. Withouth a thirdleg, you'll fall. That third leg manifests in the Third Metric of success. Read More

I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction Read More

If you don't know how to effectively get people to see things your way, it's time for a refresher course in the gentle art of persuasion. Read More

Does your business use content marketing as part of its promotional strategy? If not, or if you’re looking a way to do it better, you’ll want to read on. We’ve scoured the Web for the best advice from small business blogs and communities this week. So here in our Community News and Information Roun Read More

Business owners are accustomed to wearing many hats, and many don’t have the financial resources or personnel to field a full management team. The owner winds up wearing one or more functional hats in addition to that of the CEO but Second In Command should not be one of them. However, until you ha Read More

The answer: Probably not. The National Labor Relations Board (NLRB) recently announced that its Office of the General Counsel is going to name McDonald’s as a “joint employer” in upcoming court cases. The courts cases are based on complaints against McDonald’s franchisees. Read to see what this may Read More

The answer: Probably not. The National Labor Relations Board (NLRB) recently announced that its Office of the General Counsel is going to name McDonald’s as a “joint employer” in upcoming court cases. The courts cases are based on complaints against McDonald’s franchisees. Read to see what this may Read More

Do you live in the DC area and work online? We're having the first ever DC SEO & Online Marketing meetup. It is free to attend so get your business cards ready and click the link below for the dates, whose speaking and how to attend. Read More

General Motors applies Big Data in a variety of ways, while going through a cultural change, in order to become profitable again after the bailout of 2009. Read More