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Sometimes entrepreneurs are so focused on making change happen for others, that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a cris Read More

Let me start with a few questions before you start thinking about transforming your business into a brand.

What does being a brand truly mean?

What are some words that you would use to describe yours? Read More

If your small business can test the waters before assuming a risk, you should take advantage of that opportunity. Read More

If your small business can test the waters before assuming a risk, you should take advantage of that opportunity. Read More

It has never happened before. It has taken centuries (in fact, millennia) for today’s extraordinary situation to occur in the workplace. There are now no fewer than four identifiably different generations employed in enterprises and organizations around the world. Read More

Several apps are enabling business owners to work on anything they need to, wherever in the world they are. Check out some of our current favorites. Read More

TrendPal podcast with Lotta Gergils Aston and Martin Lindeskog. Episode 4 - Let the Cat out of the Bag. Show notes:

Humin is not available in the Swedish App Store yet…
Humin Is a Clever iPhone App, but Needs Work - Re/code
What’s the Origin of “Let the Cat out of the Bag”? - Mental Floss
.. Read More

If you’re still wondering whether you should transfer the tasks you’ve scribbled on your many post-it notes and newspaper edges to an online to do list, the answer is YES!

Pen on paper does have its advantages. For example, keeping a pen and paper journal can help you crystallize your ideas and Read More

By Martina Mercer

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in.

Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thou Read More

If you’re not ready to take the leap and quit your current job to run your own business full-time, you can still enjoy entrepreneurship on a part-time basis while maintaining the security of being an employee with an income. But, to do this, you need to keep these points in mind. Read More