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Not long ago, I was meeting with the top management team of large organization.  They had traditionally, had a large field sales organization.  The p Read More

I'm often asked by clients what levels of improvement they can expect from my work. Clients are fascinated by pinning a percentage on each process so that they can show this to senior managers and say "We've saved 30% of the total cost of the process!"

But let's clarify a few things here... Read More

Documenting business requirements is one of those pieces of work that sends a cold shiver down my spine, particularly when preceded by the word "detailed". Some of the worst work on the worst projects I've ever seen has been achieved primarily due to the laser focus on creating phone book sized doc Read More

First, let me apologize for the shamefully sensationalized headline, but I just couldn't resist. I’m often nagged by my colleagues to make my headlines more attention-grabbing, and while this one may be a little tongue-in-cheek (I am generally pretty dismissive of over-hyped headlines like this), g Read More

Here is an infographic that shows some tips how Google ranks a website. It may not provide the exact formula but these tips will give you an idea how to improve your position in search engines. This infographic is owned by quicksprout.com and hosted by infographicb2b.com. Read More

Here is an infographic owned by cebit.de and hosted by infographicB2B, which shows the social business trends of 2014. It explains why business people, entrepreneurs, freelancers and even bloggers like us should include social networks in our marketing plan. Read More

According to ShareThis report, Twitter surges in Q1 outpacing all other social networking sites. Reddit emerged as the second fastest growing channel (25 percent growth), Facebook saw a 14% rise, LinkedIn 12%, Pinterest 5% while email continues to decline in the first quarter. Read More

According to Computerworld’s annual forecast survey, 32% of companies are expected to increase their IT head count in 2014, compared with 33% in 2013. Although the demand for IT professionals remains more or less steady, there will be a change in the demand for different skill sets. Here’s a look a Read More

Very specific targeted Ad Groups & Keyword phrases allow you to narrow your focus and remove any clutter. The idea is to carry the relevant keyword themes from the original keyword search – through to Ad copy – to the Landing Page. Read More

Google Analytics is amongst the most popular web analytics tools in today’s date because it solves many purposes whether you want to keep a track of visitors to your website, measure your sales Read More