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Sometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at it. Read More

With over 500 million messages tweeted each day, Twitter is rich with publicly available information useful to academics, journalists, marketers, developers, politicians and more. After its latest acquisition, Twitter will be taking the next step to making this information as accessible as possible Read More

By Annie Davis

Investing a large amount of your time, energy, and resources into your startup puts you on an exciting but risky journey. You may well know that sinking feeling that comes with realizing that your business is struggling. Before you go into panic mode, consider implementing the fol Read More

By Sandra Hennessy

Picture the scene. You’re working for a company and, like many others, you’re using your LinkedIn profile to build the business’s network and you also use it to nurture relationships and increase sales using its range of excellent tools. Now you decide to move jobs and to anot Read More

If you are looking for inspiration, here are 5 simple business ideas that make the company founders millions. Amazing. Read More

Your business can be more productive without you spending too much money. Implement these strategies to be more efficient and streamlined. Read More

Despite the rising trend of companies jumping on board to connect with customers via social media, not all networks created equal. Take Twitter for example: Some use it as an advertisement for their services, not understanding the importance of engaging with their followers, while others harness it Read More

Guidance to help you calibrate the issues to consider in the “Go/No-Go” decision process of canceling or killing a project. Read More

Most business owners jump at the prospect of getting a grant, but they should be aware that not everything is on the up and up and some scammers disguise themselves as grant providers in order to exploit entrepreneurs Read More

Yahoo has changed its authentication policy in order to try to reduce the amount of spam emails being sent. This may affect your email marketing campaigns. Read More