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From the strategic to the technical, marketing consultant Yasmin Bendror takes us through 8 areas we must consider when planning our online marketing for the rest of 2014. These are necessarily new ideas (though they might be newer ideas to some depending on your familiarity with online marketing Read More

By Olwen Dawe

The New Year is always heralded as a perfect (opportune) time to assess, review and reboot things – both professionally and personally. A new year is a time of renewal, opportunity and reflection – it’s also a time of waistline regret following the excess of Christmas – and undoubt Read More

By Emad Rahim

All newly developed startup teams will go through some turbulence. Many of these individuals have never worked with each other professionally and often have very little business experience if they are college students. In the age of Facebook, Kickstarter and Groupon, startup teams Read More

Although retargeting has been all the rage among marketers for a while now, what exactly is retargeting? How well does retargeting work? What do people think about it? Read More

Goal and Objective are different. It is important to know the difference to talk in the same language, to motivate people and to come up with a good strategic plan. Read More

Unless you’re dead, you’ve doubtless heard the phrase, “content is king.” There’s a reason that people spin this line, which, I mean, who are we kidding, has become more than a bit of a cliché. Read More

You're standing at the edge of the make-shift start line.  The sun is beaming down on you, but it isn't uncomfortably hot.  There's a nice gust of wind providing a gentle breeze to accompany the sun.  And you're feeling confident.  You're ready for this race.  You're excited, even.  But this isn't Read More

Are you writing a blog? Do you know what you need THAT blog to do? Here's why and what you need it for. Read More

“Will the dogs eat the dog food?” This rather crude expression weighs heavily on the mind of all good startup founders, no matter how confident they appear. We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business mo Read More

Here's what you need to know in SEO and search marketing so you can take action to make sure your site gets found when it matters. Read More