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Your company brand is one of the most vital features of your business and can literally make or break your company. Take a look at Kraft’s recent acquisition of Cadbury for $9.5 billion dollars. This hefty price tag had nothing to do with the market value of the factories, inventory or secret recip Read More

By Amber Alvi

The internet has completely revolutionized the manner in which business was conducted years ago. Likewise, new marketing strategies have also been designed by online marketers to promote their products in order to grasp the attention of online visitors to convert them into potentia Read More

By Rebecca Price

Running a business isn’t always easy and there are lots of things involved that can draw your attention away from where it really needs to be focused. In this post I share 6 warning signs that you need to look out for and take action on as soon as you notice them. Read More

Good philosophy on how to treat your email marketing list. Like people! Go figure. Includes ideas for segmentation and frequency as well. Read More

Everyone knows asking the right questions, and that active listening is a must, but many confuse selective listening with active listening. This not only limits opportunities, but discourages buyers from sharing and engaging. Read More

A monthly round up for interesting posts published in Takis Athanassiou's Leadership Initiative Blog in October 2013 Read More

I only learnt one thing in three years of art classes

Whilst appraising my woodland still life (sounds better than a stick) my art teacher frowned at my intricate bark pattern, then told me that I would be far better if I “took distance”, taking time to look at the whole thing and getting a sens Read More

As a small business owner myself, I know how important it is to stay up-to-date with the ever changing trends that the business world throws at us. I watch very little TV and I don’t read the newspapers. I rely Read More

The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Read More

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular... Read More