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Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find poten Read More

Credit card processing is undergoing major shift with the introduction of mobile phone based payments. Every small business owner needs to learn what this technology about and how to take advantage of it. Read More

It is imperative to have a blog promotion strategy in order to be in the limelight. After all, in such an intense competitive world, you have to be different from the rest towards reaching the zenith. Read More

Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests. Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand’s messaging to topics already popular Read More

Google+ introduced hashtags, along with a number of other new features, last month in an effort to make the Google+ feed a little deeper and more interesting. Hashtags on Google+ are very similar to those on Twitter and now Facebook: you can use them to find, start and join conversations about spec Read More

At this point most businesses are aware that making the shift to paperless is necessary, but many are going about it all wrong. Matt Peterson, President & CEO of eFileCabinet, points out four common pitfalls. Read More

Although social media is mainly used for gaining popularity and widening audiences, it is also major important for sales. The following infographic describes in detail how companies use social media to increase sales, which networks are more popular and why. Read More

I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. Read More

All writing has errors until a proof reader has been through it. Proofreading is what turns writing into good web copy.

Why?

Because a writer only ever reads what he thinks he has written, never what is there on the page. Read More

Today, I was taking the theory driving exam for the second time. When I took it the first time I failed and it was a huge shock for me, because I thought that I already knew whatever there is to know there and didn’t even think about it too much, if I had passed it from the first time, I probably w Read More