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The slow pace of the summer months can help business owners catch up and take stock of the state of their businesses. Read More

Today our Small Business Hero is Tom Gallagher of Kompact Designs, who has come up with an ingenious chair that can be folded up and put in your pocket. But he’s not just an entrepreneur – he’s also an engineering student, finding time to develop and market his business idea in between his studies. Read More

By AJ Aviado

Fear is an emotional reaction to a recognized danger, be it known or unknown. It always causes stress, sometimes panic and even paralysis afterwards. In a nutshell, it is considered as a negative effect. So why would anybody say that fear is good?

There are actual instances where Read More

By Art Saxby

While financial health is essential to any successful business, the truth is that falling prey to the wrong numbers game can be one of the worst things for your marketing strategy and your business growth. Sure, it can be difficult to look past numbers and budgets — especially when Read More

Those job candidates you write off as "over-qualified" are the smartest, most seasoned and productive workers you will every find. They will accomplish more in a 40-hour work week than a young green-horn will do in a month. And to top it off, they will work for less pay. Read More

Infographics offer an opportunity to present complex information in a visual format that's fun and easy to understand. Because nearly any content can be made into an engaging inbound marketing infographic, they are becoming popular. Here are 9 tools to help you make that first infographic. Read More

"I'm going on vacation that week," a colleague told me in response to a request for a lunch meeting with him, a few years ago. I was after a deadline for the following week.

"You do vacations?" I said, with a twinge of regret in my voice. "I haven't had a vacation in forever!"

"You're kidd Read More

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day Read More

Learning to recognize the difference between vanity metrics and actionable metrics can make all the difference to the growth of your business and your ability to recognize a plateau when it’s on the horizon Read More

Marketing is about getting the details right. Most businesses don't pay enough attention to seeing themselves through their consumer's eyes so they don't get the details right. Read More