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Make your team’s problem solving strategy a competitive advantage.

Your ability to solve problems can move you forward, keep you stagnant, or set you back. It all comes down to approach. By defining your abilities & those of others, you can ensure you match the right abilities to the business si Read More

Small businesses and startups can also see cost savings while helping to reduce their environmental impact and  lessen the effects of greenhouse gases by keeping an eye on their own carbon footprint. Here are 5 things any business can do to create a more sustainable business atmosphere. Read More

The truth of the matter is that many people fail to capitalize on the YouTube craze because they simply can’t get enough views on their videos. This is why video optimization is critical to your success on the second most popular search engine on the planet – a.k.a., YouTube. Here are 3 tools to he Read More

Getting feedback from your customers is an essential part of developing a successful business.  It is particularly challenging for online sellers. If you were running a traditional art gallery on Main Street, you would be able to chat with folks... Read More

What does it look like to grow an artisan or Etsy business today?
Good news: It’s not adding X number of new workers to the assembly line or going public just to cash out. Today, the question of business growth is really about understanding where you want to take your business in terms of reach, d Read More

By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results... Read More

Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US... Read More

Do you have the perfect idea for a product but lack the capital to make it come to life? Then crowdfunding could be just what you need.
It gives you the ability to raise money from a collective group of people who are connected through the internet and want to support your project...
Read More

Starting a business can be exhausting, exciting and exhilarating–all at the same time. This is precisely why it’s refreshing to hear words of encouragement from those who have done it before–and succeeded. We spoke with entrepreneurs we admire to cull the single best bit of startup advice they coul Read More

By Megan Totka

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails.

Now, don’t get me wrong. J.C. Penne Read More