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In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. Read More

It’s impossible to ignore the recent growth of social media giants like Facebook, MySpace, Twitter, and Flickr. But you may be asking yourself: Why is social media important for my business? The key reason is that every day your customers are visiting these social sites. If your company does not ha Read More

Small businesses dominate the retail business. While big companies such as Wal-Mart, Nordstrom’s, Best Buy, Bloomingdale’s, and others fill the business headlines; about ninety-five percent of retailers in the United States only have one-store outlets. Read More

When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small businesses continue to thrive and Read More

Making your earned media an effective source of new traffic can sometimes be a difficult process to manage.

You have a great third party endorsement whether it be a positive review or great press coverage. But one earned media placement only goes as far as the immediate audience and it Read More

Ahhh… Google plus! Google plus!! Google plus!!! By now you must have known that Google+ is one best social network to get some good amount of web traffic, right? In case you still don’t know, you can read my previous … Continue reading → Read More

By Adam Groff

Asking your family for a financial investment for your business is pretty tricky business. Nobody likes asking for money, but if the reasoning behind the monetary request is sound, a small investment from family members could be well worth it.

On the other hand, seeking investm Read More

By Bob Herbold

June 10, 2013 was a big announcement day for Apple at its Worldwide Developers Conference. Frankly, it was a strange spectacle to me. There was Apple announcing upgrades; not new exciting technologies to dazzle the industry!

For iTunes, it was at last an announcement of iTun Read More

Spam; also known as blog spam, comment spam and social spam what-ever word used to describe it, which is a bad word in the blogging community. Read More

Smart companies surprise their customers when customers least expect surprises. When you deliver what people expect, but add a surprise, you can create something unusual. People remember unusual. People talk about unusual. And most importantly, being unique sets you apart from your competitors. Read More