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Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tac Read More

By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a sal Read More

Are you using hashtags on Facebook yet? I put together a few examples of how small businesses are using them to see what we can learn. Read More

A big challenge with social media marketing is getting more Facebook Likes. OnSpot Social allows you to use an iPad in store as an easier way to get Facebook Likes. Read More

The mainstream media still matters. If you want to increase home business visibility, it can help to find a way into the MSM. Read More

Three out of four small businesses say that demand for and sales of green products and services actually increased over the recent economic downturn, reports a new survey by Green America (GA), EcoVentures International (EVI) and the Association for Enterprise Opportunity (AEO). Among companies tha Read More

Steve Jobs didn’t sell the iPhone based on technology; it was what you could do with it. A simple concept helps you create meaningful content to generate the same energy and passion in your communications, marketing, and events. You can become a Master of Meaning – just like Steve. Read More

What is the best way to navigate this tricky transitional time (sometimes coined as the “empty nest syndrome”) as a work at home professional? Read More

Your small business might not get bought out by Yahoo, but there’s several lessons about Tumblr’s development, growth and buyout that are applicable to any business. Read More

Adobe released the newest version of Creative Cloud on Monday, offering Creative Suite upgrades only to monthly subscribers for the first time. ... Read More