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I was very lucky to come across a pitch deck that was used by Snapchat back in 2014. To provide some background, Snapchat is a photo messaging app that allows users to take photos, record videos, add text and drawings, and send them to recipients. The company was founded in 2011 by Evan Spiegel and Read More

Inbound lead generation has its basis on a triangle strategy comprising of search engine optimization, business blogging and social media promotion. Read More

How does inbound marketing integrate with sales processes? Let’s have a look at the attract, convert and close phase of inbound.
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How do you use Pinterest to drive more sales?

87% of Pinners reporting that Pinterest helped them decide what to purchase, Pinterest has shown that that pictures can also be worth a thousand sales.

In this article see the journey of Pinterest users from ‘lookers’ to ‘buyer Read More

In this video discover how to quickly find wasted spend in your AdWords account.

1 - key pointers before we start
2 - the ideal time frame for checking your account
3 - sneaky campaign settings to check
4 - reviewing your 'search partner' performance
5 - quick and easy keyword analysis
6 - Read More

4YFN [4 Years From Now] is a set of conferences devoted to how tech startups are changing the way we do business and how these businesses impact our lives.At 4YFN they believe that the startup culture is the driving force for change in economy and business fabric, and one of the main drivers to imp Read More

Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.

Shoppers are now buying online more than ever with some retailers even reporting more online sales than in store. Read More

LinkedIn is advising some 100 million users reset their passwords after data from a 2012 breach of the social network surfaced earlier this week.
In 2012, the platform fell victim and LinkedIn was hacked in an attempt that compromised millions of accounts (6.5 million to be exact), exposing member Read More

Find out how analyzing your audience instead of brand mentions using conversational research will help you build a more proactive social media strategy. Read More

Content amplification and content discovery are popular buzzwords in the online marketing industry right now. What do these terms actually mean and is there a difference? Read More