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An effective content marketing strategy can take 3-6 months before you begin seeing results. It's important that marketers set clear expectations when discussing strategies with clients. Read More

I read an article last week about the essentials of landing page creation. I came to the conclusion that optimizing a landing page for search engine's is NOT essential. While you should do it, maybe just don't spend too much time on it. Read More

If you know exactly what it is you value in a business, it’s not hard to work out a ballpark figure. After all, nobody in their right mind would pay for an existing business without knowing what it’s worth. To help you get started, here are some of the Web’s top free business valuation calculators. Read More

Email scams are getting more sophisticated and harder to avoid. Here are 7 critical phishing scam tips that'll keep you from getting reeled in! Read More

Do you feel you are consistently behind? You check a to-do off, only to discover your list is longer. You end days feeling discouraged. Even though I got things done in line with my plans, I feel unproductive. You might be feeling the same way. 4 Simple Steps to Changing Your Productivity Mindset. Read More

Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in the way... Read More

When it comes to starting a high-growth business, and understanding the ins and outs of what investors are looking for, David knows what he’s talking about. We talk with him about his new book, The Startup Checklist: 25 Steps to a Scalable, High-Growth Business. Read More

Content curation is gaining ground steadily and many content marketers are adopting it as a strategy.

Creating original content

The famous 80/20 rule recommended original and curated content to have an 80:20 ratio, which is why curated content has never been as endorsed as original content. Read More

Many experts recommend introducing your business plan with the problem your customers face and the solution your business offers.

That’s called “problem and solution,”—but it’s too often an opportunity wasted.

Don’t just describe the problem and solution. Make people care. Read More

You have been creating amazing content for your blog, website, social media but you do not feel it has helped your search rank. You are not sure how to improve your SEO? You are aware that content strategy can improve SEO but do not know how it exactly works? Read More