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Your website represents you and is your voice in the online world. You put your heart and soul in it. Running a successful website requires a lot of time, effort and money. But there is a thought which gives nightmare to every website owner, ‘What if my site gets hacked? All my time, effort, money Read More

There’s a reason why so many bloggers say “the money’s in the list.”

Most of your website visitors aren’t going to instantly turn into loyal fans. They’re probably checking out dozens, even hundreds of websites this week, and it’s unfortunately easy to forget yours after they click away – unless Read More

To be successful in nonprofit marketing it is a constant learning process on industry trends and finding ways to improve your skills set. So, we are sharing 5 useful tips to adopt a great digital marketing strategy in 2016 and be ahead of your competition. Read More

Starting a new business takes a ton of work. Even with your initial passion, it’s never an easy undertaking. Neil Patel explains. Read More

Social media marketing requires a lot of patience, but don't ignore all your other customer touch points along the way. Nellie Akalp shares her latest on Entrepreneur Read More

There are several ways to limit expenditures that, by focusing on improving efficiency, can even make a company more profitable. Read More

While it can be easy to get caught up in the excitement of landing new customers and connecting with new prospects to grow your business, it’s the relationships you develop with existing customers that can ultimately make or break your business in the long run. Read More

Organizational behavior deals with the study of human behavior within groups or organizations and how this behavior can be modeled through analysis to impact the organizations in a positive way. Read More

So you decided to invest your hard-earned money, and now you want to evaluate whether it was the right decision. To do so, you need to calculate the Alpha of your portfolio.

Alpha, or Jensen Index (invented my Michael Jensen in the 1970s) is an index that is used in some financial models such as Read More

Are you guilty of using formal language in social media interactions with your consumers? These tips will help you talk to customers in a friendlier way. Read More