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Michael Aagard once stated:

"The copy you use in your buttons has major impact on your prospects’ decisions. Button color and design are important visual cues that tell the prospect where to click.

But in the last critical moment, the copy itself is what impacts the prospect’s final decision. Read More

Not sure if your business is in compliance? Here's a checklist of questions to determine the answer. Read More

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Read More

When you use content marketing to sell your products or services, it can certainly FEEL like magic, but really, it's all about having a strategy. Read More

USA is home to the world’s largest population of women entrepreneurs. This breed of fearless women is growing exponentially every year! We celebrate International Women’s Day 2016 with this special list of successful women entrepreneurs. Read More

Check out the trends that B2B content marketers say will be heating up, cooling down, and causing stormy weather in 2016. Read More

The Google Grants scheme provides the opportunity for charities to advertise on the Google AdWords platform at no cost, so how do you make the most of it? Read More

Calling all marketers, advertisers, and SEOs! Are ads getting a huge one-up over organic search results? Google just optimized its Search for mobile screens, which means there are no more Right Hand Side Ads on desktop! Read More

Of all the online platforms that can help your business succeed, LinkedIn is perhaps the most beneficial. How do you make the most of it? http://bit.ly/1RiT9vF Read More

What is an executive coach? Who should use one? Executive coaching continues to grow as more entrepreneurs & CEOs seek guidance to protect their work-life balance. Read More